Micron is a company that develops some of the worlds most advanced semiconductor technologies (that means, they make computer chips and stuff). They have an international operation with facilities in 13 countries including the US. Their technologies are likely within the electronics that we interact with everyday.
Computers have had an immeasurable impact on humanity. They have allowed us to make leaps and bounds in almost any industry from arts and entertainment to medicine. Micron continues to push forward, discovering how to make computer components more productive and efficient. Their technologies literally transform what is possible.
The current micron logo certainly evokes technology in a space age sci-fi sort of way. The perception of what technology is and should be has changed a lot over the past ten or fifteen years though. Instead of wanting things that look high tech and complicated with swirls, sparks, and lightning bolts, people want things that feel simple, minimal, and easy. The micron logo is outdated.
Aesthetically, there are some awkward areas in the micron logo where the swoop intersects the M and where the boomerang edges don't really match up and are even offset. Sometimes the logo is used in just blue, and sometimes green is incorporated. It has a cold, quiet, conservative feeling that isn't easy to relate to.
A successful example of branding in a similar industry is intel. Everybody wants a PC that has intel inside. Micron needs such a brand, where consumers will want to make sure that micron is inside. The Micron tribe will gain the prestige that it lacks as it rises to the ideals of contemporary consumers.
Friday, August 31, 2012
Wednesday, August 29, 2012
Introduction
I'm Luke.
I'm a senior graphic design student at the University of Utah.
Design is crucial to the success of almost any communicative endeavor. If you want people to notice a message, decide to engage with that message, and then have an effective experience with that message, it must be well designed at each step of that process. Often people overlook this fact for any number of reasons, but all of us know inside that it is 100% true.
Just like you avoid the shopping cart with the crumpled up napkin in it (even though it's harmless) you avoid messages that aren't appealing to you. In fact, you have programmed your mind to not even notice messages that look a certain way because you have decided they will never have anything to offer you. Conversely, you have absolute trust in certain messages, brands of clothing, automobiles, or other goods and services. You trust them so much that you don't even consider ever going with another brand. You are like everyone else.
How can anyone hope to ever reach this sort of person? Design.
I'm a senior graphic design student at the University of Utah.
Design is crucial to the success of almost any communicative endeavor. If you want people to notice a message, decide to engage with that message, and then have an effective experience with that message, it must be well designed at each step of that process. Often people overlook this fact for any number of reasons, but all of us know inside that it is 100% true.
Just like you avoid the shopping cart with the crumpled up napkin in it (even though it's harmless) you avoid messages that aren't appealing to you. In fact, you have programmed your mind to not even notice messages that look a certain way because you have decided they will never have anything to offer you. Conversely, you have absolute trust in certain messages, brands of clothing, automobiles, or other goods and services. You trust them so much that you don't even consider ever going with another brand. You are like everyone else.
How can anyone hope to ever reach this sort of person? Design.
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