Introduction

I'm Luke.

I'm a senior graphic design student at the University of Utah.

Design is crucial to the success of almost any communicative endeavor. If you want people to notice a message, decide to engage with that message, and then have an effective experience with that message, it must be well designed at each step of that process. Often people overlook this fact for any number of reasons, but all of us know inside that it is 100% true.

Just like you avoid the shopping cart with the crumpled up napkin in it (even though it's harmless) you avoid messages that aren't appealing to you. In fact, you have programmed your mind to not even notice messages that look a certain way because you have decided they will never have anything to offer you. Conversely, you have absolute trust in certain messages, brands of clothing, automobiles, or other goods and services. You trust them so much that you don't even consider ever going with another brand. You are like everyone else.

How can anyone hope to ever reach this sort of person? Design.