Wednesday, September 12, 2012

Naming

If I were to rename Micron, these are some of the names I have thought of that I may consider (all names would most likely be followed by "technology" when used in a formal situation):

Secret - Aside from the mystery and prestige this name evokes, in a way it affirms the complexity of the technology that Micron creates and instead of trying to explain, it says in a fun and simple way  that it's secret.

Ghost - Like ghosts, Micron components are rarely physically seen, but they complete all sorts of tasks. (It would be a friendly ghost.)

Elephant - Micron deals with memory, so applying an elephant re-enforces that idea (because they are known for never forgetting) while being completely unexpected.

Stone - Stone stores the history of the earth, is solid, strong, and suggests that micron is the origin of the type of technology it creates.

Possible - Micron technology transforms what's possible and therefore anything is possible through micron.

Deep - This name suggests that Micron plunges into the depths of possibility and brings to us what it finds there.

Morph - Technology is constantly and quickly changing and Micron is driving that change.

Moon - While being a fun imaginative image, the moon is a reminder of what human ingenuity can accomplish.

Blink - Technology is ever striving to be faster, smaller, less visible, and intuitive; a blink represents this tendency well.

Awake - Micron awakens devices, processes, technology and wakes people up to new possibilities.

Scribe - Perhaps Micron technology stems from scribes, the original recorders of information.

Potato Chips - Micron makes computer chips and they began in Idaho, the state known for it's potato production.

Invisible - Micron enables the current trend in technology for all of the components and things that make a device work to disappear.

Invert - By transforming what's possible Micron overturns our perceptions of the world.

Believe - All you have to do is imagine something or believe it and Micron will make it possible.






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