Mood Board Exercise

Today in class we presented three mood boards with different identity directions to our group of classmates. It was a good exercise in how to speak to the client. One of my boards was presenting a happy, easy, laid back feel and the way that I presented it caused a group member to say "if you do that make sure that it doesn't feel like it's belittling or like it assumes that the consumer is stupid."

That caught me off guard but I realized that she was right; I had made it sound like the people in the target market were stupid idiots! We probably all would benefit from these exercises more often. Presenting to clients is totally different than presenting to fellow designers.

I had three boards, they are shown below.

This is the sleek, elite, bulletproof, fearless, bring it on feeling.

This is the happy, easy, "the world is full of fun," feeling.

This is the big, abstract, soft, comforting, friendly, relaxing, "search for beauty," feeling.

The feedback I got was nearly a tie between board one and three. I have to admit, I was getting excited to create something out of board one, but the deciding vote (after she heard the tag line "transform what's possible) was for board number three. I'm still excited though, I think board three gives me a lot to work with and I can still make it "zag." It will probably be a more realistic experience as well, because I imagine a board of directors would probably prefer number three over the more risky number one.