12 days of Hawaiian Christmas

Numbah One Day of Christmas

(The 12 Days of Christmas local style)

- by Eaton B. Magoon Jr., Edward Kenny, Gordon N. Phelps

Numbah One day of Christmas, my tutu give to me

One mynah bird in one papaya tree.

Numbah Two day of Christmas, my tutu give to me

Two coconut, an' one mynah bird in one papaya tree.

Numbah Tree day of Christmas, my tutu give to me

Tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Foah day of Christmas, my tutu give to me

Foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Five day of Christmas, my tutu give to me

Five beeg fat peeg... foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Seex day of Christmas, my tutu give to me

Seex hula lesson, five beeg fat peeg (that make TEN!),

Foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Seven day of Christmas, my tutu give to me

Seven shrimp a-swimmin', seex hula lesson,

Five beeg fat peeg, foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Eight day of Christmas, my tutu give to me

Eight ukulele, seven shrimp a-swimmin', seex hula lesson,

Five beeg fat peeg (that make TWENNY!), foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Nine day of Christmas, my tutu give to me

Nine pound of poi, eight ukulele, seven shrimp a-swimmin',

Seex hula lesson, five beeg fat peeg, foah flowah let, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Ten day of Christmas, my tutu give to me

Ten can of beer, nine pound of poi, eight ukuklele, seven shrimp a-swimmin'

Seex hula lesson, five beeg fat peeg,

Foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Eleven day of Christmas, my tutu give to me

Eleven missionary, ten can of beer, nine pound of poi,

Eight ukulele, seven shrimp a-swimmin', seex hula lesson,

Five beeg fat peeg, foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Twelve day of Christmas, my tutu give to me

Twelve TELEVISION, eleven missionary, ten can of beer,

Nine pound of poi, eight ukulele, seven shrimp a-swimmin',

Seex hula lesson, FORTY steenkin' peeg,

Foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree!

Presentation/Standards Manual

We presented the three final logos to the class as if they were the client to see which one seemed to best represent all of the research and strategy that we had worked on throughout the semester. Even though my favorite logo, however simplistic and crude it may, be has always been the 3 green rings, I was almost positive even before the vote that the logo that would be chosen was the orange and pink one, and I wasn't wrong. That's okay though, I really liked that one as well, though I recently recalled the Microsoft Zune logo which uses a similar technique and color scheme . . . I'll have to reevaluate my micron logo when I get the chance.

The next and final step was to create  brand standards manual which I won't include on my blog. It includes guidelines on usage of the logo, typography, and the strategy that was come up with for micron.

Applications

In order to see how the logos performed in different applications, we tested them out on a few things. Here are what the applications look like:

Three final logos

These are the final 3 logos that I selected. As I said in my previous post, I had narrowed it down to five ideas, and these are the ideas that I thought most successfully fulfilled the guidelines that I had set for myself as well as those that catered best to the feedback I had gotten from my fellow students. I briefly explain my thinking below each logo.

This mark was inspired by the microscopic transistor patterns engraved on memory chips. Patterns evoke the feeling of infinity. This portion of the pattern suggests that it is part of something much bigger and more powerful.

Micron manufacture’s memory, and rings or layers are a common way that memory is expressed in nature. The rings also represent the three core values of Micron: quality, innovation, and intelligence. The unresolved nature of this mark evokes the feeling that Micron is entering the unknown, or transforming what’s possible.

 

This form is an abstraction of the Micron “M.” It evokes the feeling of an optical illusion and also bears similarities to the symbol for infinity, and thus represents Micron’s ability to transform what’s possible.  

Logo Roughs

The first image below is the 15 roughs that we were supposed to come up with to discuss in class. I had a hard time getting warmed up . . . I've been fairly set on a few things from the beginning: I wanted to use "transform what's possible" as a tagline, and I was pretty certain that I wanted to use an M for the logo. The ideas weren't flowing too freely though, especially with the "nature, abstract, quiet, powerful" feel that I've been going for. This is what I came up with for that round:

I wasn't satisfied with any of those ones, so I kept doodling/sketching. I probably covered about 10 pages front and back. Then when it came down to the wire when we had to have 3 logo options, I still didn't feel that great about anything, but rather than continue to sketch, I told myself that I was going to pick things that I already had. So I went through all of those pages and cut out anything that I thought might have promise to isolate it. I picked out around 10-12, then narrowed it down to five. I glued those 5 to a new piece of paper and tried to squeeze out iterations of each of those logos and finally chose my favorites.