These are the final 3 logos that I selected. As I said in my previous post, I had narrowed it down to five ideas, and these are the ideas that I thought most successfully fulfilled the guidelines that I had set for myself as well as those that catered best to the feedback I had gotten from my fellow students. I briefly explain my thinking below each logo.
This mark was inspired by the microscopic transistor patterns engraved on memory chips. Patterns evoke the feeling of infinity. This portion of the pattern suggests that it is part of something much bigger and more powerful.
Micron manufacture’s memory, and rings or layers are a common way that memory is expressed in nature. The rings also represent the three core values of Micron: quality, innovation, and intelligence. The unresolved nature of this mark evokes the feeling that Micron is entering the unknown, or transforming what’s possible.
This form is an abstraction of the Micron “M.” It evokes the feeling of an optical illusion and also bears similarities to the symbol for infinity, and thus represents Micron’s ability to transform what’s possible.
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