12 days of Hawaiian Christmas

Numbah One Day of Christmas

(The 12 Days of Christmas local style)

- by Eaton B. Magoon Jr., Edward Kenny, Gordon N. Phelps

Numbah One day of Christmas, my tutu give to me

One mynah bird in one papaya tree.

Numbah Two day of Christmas, my tutu give to me

Two coconut, an' one mynah bird in one papaya tree.

Numbah Tree day of Christmas, my tutu give to me

Tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Foah day of Christmas, my tutu give to me

Foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Five day of Christmas, my tutu give to me

Five beeg fat peeg... foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Seex day of Christmas, my tutu give to me

Seex hula lesson, five beeg fat peeg (that make TEN!),

Foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Seven day of Christmas, my tutu give to me

Seven shrimp a-swimmin', seex hula lesson,

Five beeg fat peeg, foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Eight day of Christmas, my tutu give to me

Eight ukulele, seven shrimp a-swimmin', seex hula lesson,

Five beeg fat peeg (that make TWENNY!), foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Nine day of Christmas, my tutu give to me

Nine pound of poi, eight ukulele, seven shrimp a-swimmin',

Seex hula lesson, five beeg fat peeg, foah flowah let, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Ten day of Christmas, my tutu give to me

Ten can of beer, nine pound of poi, eight ukuklele, seven shrimp a-swimmin'

Seex hula lesson, five beeg fat peeg,

Foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Eleven day of Christmas, my tutu give to me

Eleven missionary, ten can of beer, nine pound of poi,

Eight ukulele, seven shrimp a-swimmin', seex hula lesson,

Five beeg fat peeg, foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree.

Numbah Twelve day of Christmas, my tutu give to me

Twelve TELEVISION, eleven missionary, ten can of beer,

Nine pound of poi, eight ukulele, seven shrimp a-swimmin',

Seex hula lesson, FORTY steenkin' peeg,

Foah flowah lei, tree dry squid, two coconut,

An' one mynah bird in one papaya tree!

Presentation/Standards Manual

We presented the three final logos to the class as if they were the client to see which one seemed to best represent all of the research and strategy that we had worked on throughout the semester. Even though my favorite logo, however simplistic and crude it may, be has always been the 3 green rings, I was almost positive even before the vote that the logo that would be chosen was the orange and pink one, and I wasn't wrong. That's okay though, I really liked that one as well, though I recently recalled the Microsoft Zune logo which uses a similar technique and color scheme . . . I'll have to reevaluate my micron logo when I get the chance.

The next and final step was to create  brand standards manual which I won't include on my blog. It includes guidelines on usage of the logo, typography, and the strategy that was come up with for micron.

Applications

In order to see how the logos performed in different applications, we tested them out on a few things. Here are what the applications look like:

Three final logos

These are the final 3 logos that I selected. As I said in my previous post, I had narrowed it down to five ideas, and these are the ideas that I thought most successfully fulfilled the guidelines that I had set for myself as well as those that catered best to the feedback I had gotten from my fellow students. I briefly explain my thinking below each logo.

This mark was inspired by the microscopic transistor patterns engraved on memory chips. Patterns evoke the feeling of infinity. This portion of the pattern suggests that it is part of something much bigger and more powerful.

Micron manufacture’s memory, and rings or layers are a common way that memory is expressed in nature. The rings also represent the three core values of Micron: quality, innovation, and intelligence. The unresolved nature of this mark evokes the feeling that Micron is entering the unknown, or transforming what’s possible.

 

This form is an abstraction of the Micron “M.” It evokes the feeling of an optical illusion and also bears similarities to the symbol for infinity, and thus represents Micron’s ability to transform what’s possible.  

Logo Roughs

The first image below is the 15 roughs that we were supposed to come up with to discuss in class. I had a hard time getting warmed up . . . I've been fairly set on a few things from the beginning: I wanted to use "transform what's possible" as a tagline, and I was pretty certain that I wanted to use an M for the logo. The ideas weren't flowing too freely though, especially with the "nature, abstract, quiet, powerful" feel that I've been going for. This is what I came up with for that round:

I wasn't satisfied with any of those ones, so I kept doodling/sketching. I probably covered about 10 pages front and back. Then when it came down to the wire when we had to have 3 logo options, I still didn't feel that great about anything, but rather than continue to sketch, I told myself that I was going to pick things that I already had. So I went through all of those pages and cut out anything that I thought might have promise to isolate it. I picked out around 10-12, then narrowed it down to five. I glued those 5 to a new piece of paper and tried to squeeze out iterations of each of those logos and finally chose my favorites.

Mood Board Exercise

Today in class we presented three mood boards with different identity directions to our group of classmates. It was a good exercise in how to speak to the client. One of my boards was presenting a happy, easy, laid back feel and the way that I presented it caused a group member to say "if you do that make sure that it doesn't feel like it's belittling or like it assumes that the consumer is stupid."

That caught me off guard but I realized that she was right; I had made it sound like the people in the target market were stupid idiots! We probably all would benefit from these exercises more often. Presenting to clients is totally different than presenting to fellow designers.

I had three boards, they are shown below.

This is the sleek, elite, bulletproof, fearless, bring it on feeling.

This is the happy, easy, "the world is full of fun," feeling.

This is the big, abstract, soft, comforting, friendly, relaxing, "search for beauty," feeling.

The feedback I got was nearly a tie between board one and three. I have to admit, I was getting excited to create something out of board one, but the deciding vote (after she heard the tag line "transform what's possible) was for board number three. I'm still excited though, I think board three gives me a lot to work with and I can still make it "zag." It will probably be a more realistic experience as well, because I imagine a board of directors would probably prefer number three over the more risky number one.

Naming

If I were to rename Micron, these are some of the names I have thought of that I may consider (all names would most likely be followed by "technology" when used in a formal situation):

Secret - Aside from the mystery and prestige this name evokes, in a way it affirms the complexity of the technology that Micron creates and instead of trying to explain, it says in a fun and simple way  that it's secret.

Ghost - Like ghosts, Micron components are rarely physically seen, but they complete all sorts of tasks. (It would be a friendly ghost.)

Elephant - Micron deals with memory, so applying an elephant re-enforces that idea (because they are known for never forgetting) while being completely unexpected.

Stone - Stone stores the history of the earth, is solid, strong, and suggests that micron is the origin of the type of technology it creates.

Possible - Micron technology transforms what's possible and therefore anything is possible through micron.

Deep - This name suggests that Micron plunges into the depths of possibility and brings to us what it finds there.

Morph - Technology is constantly and quickly changing and Micron is driving that change.

Moon - While being a fun imaginative image, the moon is a reminder of what human ingenuity can accomplish.

Blink - Technology is ever striving to be faster, smaller, less visible, and intuitive; a blink represents this tendency well.

Awake - Micron awakens devices, processes, technology and wakes people up to new possibilities.

Scribe - Perhaps Micron technology stems from scribes, the original recorders of information.

Potato Chips - Micron makes computer chips and they began in Idaho, the state known for it's potato production.

Invisible - Micron enables the current trend in technology for all of the components and things that make a device work to disappear.

Invert - By transforming what's possible Micron overturns our perceptions of the world.

Believe - All you have to do is imagine something or believe it and Micron will make it possible.